Can Stan Survive

By Meredith Bishop April 03, 2018 0

Presto came and quietly went the way of the video store less than three years later so the question is now will Stan go the same way?

Streaming video watchers in Australia now have more options available to them than ever and more are on the way.
Netflix, Foxtel Now, Fetch, Youtube Red, Amazon Prime and Stan all offer full service platforms. Niche offerings including Hayu for reality TV, Dendy Direct for movie rentals and Funimation for Japanese animation as well as the free streaming catch-up services ABC iView, 9Now, TenPlay, SBS OnDemand and Plus7.

Each service has it's pros and cons, a unique range of content, all competing for your viewing attention.

In the past Australian TV networks competed with one another to license TV series and movies but now the deep pockets and simple licensing arrangements that global streaming services like Netflix and Amazon can bring mean that unless Stan and Foxtel can arrange large scale content deals they will struggle more and more to get new content for their libraries.

Stan outbid Foxtel to secure a local rights deal for content from CBS owned Showtime in 2016 for $30 million per year including exclusivity periods on flagship programs Billions, Twin Peaks and The Affair.

While this deal is set to run for several years it's future is uncertain following the purchase of channel Ten by the CBS network last year. The last minute sale caught Murdoch off guard and resulted in the cancellation of a long standing deal between channel Ten and Fox for content including The Simpsons and Modern Family. This leaves CBS with a lot of programming holes in Ten's schedule that need to be filled and the obvious place to start is with the parent companies own properties.

CBS also operates it's own streaming video service in the United States, All Access, which it is likely to want to expand to the Australian market in conjunction with existing channel Ten owned content.

Stan has been growing steadily since it's launch and now boasts more $100 million in monthly revenue. Despite this the service is still not profitable but it is close. With such large overheads and competition all around the future for Stan remains uncertain.

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